Byron Bay locals (and legends) Afends, have celebrated Plastic Free July with an international surf trip and a whole lot of generosity.
The Australian fashion label from Byron Bay, Australia, have a bold sustainable vision for the future of fashion, setting a goal ‘To lead the charge in sustainable fashion through innovation and thought-provoking campaigns.’ – Afends
To support Take 3 for the Sea, Afends developed their Fu*! Plastic tee. A limited edition hemp tee with artist, Brodie Jackson, designed to raise awareness of the global plastic pollution crisis and Take 3’s mission to address the problem. The tee’s success was massive, and Take 3 are extremely grateful for the generous donation and collaboration! Check out some of the achievements from the bespoke Fu*! Plastic tee below.