FROM FIRST WAVE TO GROUND SWELL
TAKE 3’S TOURISM BUSINESS PROGRAM FOR THE VISITOR ECONOMY SECTOR IN NSW
We love exploring NSW! In 2021, 71.8 million* visitors enjoyed holidays and adventures in the State’s beautiful and diverse environments, spending $22.3 bn on 91.6 million overnight stays. It’s good positive economic news for tourism destinations and businesses, but an unfortunate downside to tourism success is what’s left behind… 25,000 tons of visitor litter in NSW alone.
VISITOR LITTER: Anything unwanted that has been thrown, blown, or left in the wrong place.
Take 3 for the Sea’s pilot program in 2021, First Wave, started the visitor litter conversation, engaging and consulting with tourism leaders to research, build a strategy and create a whole-of-industry action plan for NSW. Hot on the heels of First Wave, Take 3 rolled out Ground Swell in 2022 engaging with over 160 tourism businesses in NSW and setting the bar for best practice for visitor litter reduction and
prevention (especially plastic).
“As tourism operators we have a responsibility. We need to protect the future sustainability of the environment and of our businesses.”
Jacquie Walshe, The Walshe Group
WHAT CAN TOURISM OPERATORS DO?
You’re invited to join Ground Swell, a Take 3 for the Sea project created to empower tourism businesses of all types to reduce and reverse the litter impact visitors knowingly or unknowingly leave behind in coastal, country, urban and remote or outback locations.
WHEN AND WHY?
Ground Swell’ Litter Lab is where the magic happens! A new series of Ground Swell ‘Litter Labs’ will be announced in 2023. Please register your interest below to be first to find out.
In just one hour online, Take 3’s tourism team will guide you on a litter reduction journey. We’ll share the Litter Reduction Toolkit for NSW Tourism Operators, chock- a-block full of suggestions and solutions plus other helpful take-home resources. We’ll explain the contributing factors behind visitor litter and help you craft tailor-made solutions specific to your business and your area.
You’ll have the opportunity to collaborate with like-minded operators, share challenges and solutions. There is no cost involved to participating businesses.
The Project’s aim is to assist the tourism community in reducing litter in visitor hotspots by 30% and to phase out problematic and unnecessary plastics by 2025. These targets are in line with the NSW government commitment to reduce litter in visitor hotspots by 60% by 2030.
*Source: National Visitor Survey, Tourism Research Australia
* Source: NSW EPA Don’t be a Tosser Campaign.
‘This project is a NSW Environment Protection Authority, Waste Less Recycle More initiative funded from the waste levy’