GROUND SWELL

We love exploring New South Wales (NSW), Australia!  In 2021, 71.8 million* visitors enjoyed holidays and adventures in the State’s beautiful and diverse environments, spending $22.3 bn on 91.6 million overnight stays. It’s good positive economic news for tourism destinations and businesses, but an unfortunate downside to tourism success is what’s left behind… 25,000 tons of litter in NSW alone.

LITTER: Anything unwanted that has been thrown, blown, or left in the wrong place.

Take 3 for the Sea’s pilot program in 2021, First Wave, started the visitor litter conversation, engaging and consulting with tourism leaders to research, build a strategy and create a whole-of-industry action plan for NSW.  Hot on the heels of First Wave, Take 3 rolled out Ground Swell in 2022 engaging with over 160 tourism businesses in NSW and setting the bar for best practice for visitor litter reduction and prevention (especially plastic).

“As tourism operators we have a responsibility. We need to protect the future sustainability of the environment and of our businesses.”

Jacquie Walshe, The Walshe Group

WHAT CAN TOURISM OPERATORS DO?

You’re invited to join Ground Swell, a Take 3 for the Sea project created to empower tourism businesses of all types to reduce and reverse the impact of litter in coastal, country, urban and remote or outback tourism destinations.

WHEN AND WHY?

Ground Swell’ Litter Lab is where the magic happens! Ground Swell ‘Litter Labs’ are scheduled regularly – please register your interest below and we’ll provide some date alternatives for you to join others, or we’ll schedule a dedicated workshop just for your team.

In just one hour online, Take 3 for the Sea’s tourism team will guide you on a litter reduction journey.  We’ll share the Litter Reduction Toolkit for NSW Tourism Operators, chock- a-block full of suggestions and solutions plus other helpful take-home resources. We’ll explain the contributing factors behind litter in tourism destinations and help you craft tailor-made solutions specific to your business and your area.

You’ll have the opportunity to collaborate with like-minded operators, share challenges and solutions. There is no cost involved to participating businesses.

Ground Swell FAQs can be found here.

The Project’s aim is to assist the tourism community in reducing litter in visitor hotspots by 30% and to phase out problematic and unnecessary plastics by 2025. These targets are in line with the NSW government commitment to reduce litter in visitor hotspots by 60% by 2030.

*Source: National Visitor Survey, Tourism Research Australia
* Source: NSW EPA Don’t be a Tosser Campaign.

This project is a NSW Environment Protection Authority Waste and Sustainable Materials Strategy initiative, funded from the waste levy.

Contact Us

Ground Swell Specialist, Katelin Giuliano | katelin@take3.org
Project Manager, Juliette Myers| juliette@take3.org

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